Media Contact: Margaret Bensfield, 212.751.3476, mbensfield@groupsjr.com

 

DAILYME.COM LANDS IN WASHINGTON FOR IAB LONG TAIL ALLIANCE FLY-IN

One of a Group of Small Businesses Brought to D.C. to Educate Legislators and Regulators on Role of Ad-Supported Internet in U.S. Economy

 

WASHINGTON, June 10, 2009 – DailyMe CEO Eduardo Hauser was one of

30 small online publishers from across the country that converged on the nation’s capital in a first-of-its-kind show of strength to explain the importance of the advertising supported Internet empowering small business growth in America.  The Congressional action was part of a two day event, hosted by the Interactive Advertising Bureau (IAB) to showcase the importance of the ad-supported Internet to the U.S. economy. 

 

DailyMe is a digital media and technology company whose site, DailyMe.com, offers personalized news for online readers.

 

At a press conference at the National Press Club today, the IAB announced news across a number of initiatives from the two-day event:

 

·         The Economic Value of the Advertising-Supported Internet Ecosystem–Commissioned by the IAB and produced by Harvard Business School professors John Deighton and John Quelch, it is the first-ever comprehensive analysis of the economic impact of this ever-more important medium. Among its findings: 2.1%, or $300 billion, of the total U.S. GDP is contributed by the ad-supported Internet, which has created 3.1 million jobs, including 20,000 small businesses.

 

·         Long Tail publishers met with Congress and members of the press to tell their own stories of how they have turned their passions into a medium revolution—and into businesses that are helping them achieve the American dream

 

·         The formal launch of the IAB’s Long Tail Alliance, an initiative to give voice through the IAB to small ad-supported, publishing and technology sites in the digital ecosystem

“We wanted the Long Tail Publishers to use their voices to speak to their Congresspeople about what interactive means to them, their employees and their families. Small businesses have been created and transformed in massive numbers across the U.S. with the advent of the ad-supported Internet.” said Randall Rothenberg, President and CEO of IAB. “It is vital that our legislators and regulators, when considering potential regulations, understand that ad-supported publishers are responsible for profound economic value throughout the U.S.  Federal and state representatives should not diminish the diversity of voices and ideas in this most diverse of communications media.”

 

"The online advertising market faces tremendous pressure as a result of the faltering economy, and industry regulations in this environment could threaten the economic viability of a vast number of publishers,” said Hauser.  “The ability of news publishers - most notably online newspaper sites - to regain traction and ultimately succeed again hinges on strong revenue models that help them understand their audiences and communicate with them on an individual level."

 

For more information on the Fly-In, and for a complete copy of the Economic Value of Advertising-Supported Internet Ecosystem, please go to iab.net.

 

To find out how to qualify for membership in the IAB Long Tail Alliance, please go to www.iab.net/longtailalliance

 

To view “I Am the Long Tail” and nearly 30 videos from Long Tail publishers, or to submit your own Long Tail video, please go to iamthelongtail.com.

 

About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.  For more information, please visit www.iab.net.

 

About DailyMe Inc.

 

DailyMe Inc. (www.DailyMe.com) is a digital media and technology company specializing in products for the discovery and distribution of news content.  The company’s technology platform powers a highly personalized news experience for consumers on DailyMe.com and is offered in a suite of tools and solutions for publishers. News audiences can select content by choosing from categories, keywords and/or sources as well as setting delivery schedule and format preferences.  DailyMe licenses and aggregates content from over 500 top-tier publishers.  By connecting news media, news consumers and technology, DailyMe has created a powerful platform and an unparalleled news experience for users globally. DailyMe is a free service.