Shares of e.l.f. Beauty shoot 14 percent higher following big earnings beat

CNBC | on Wed, Mar 8, 4:52 PM

One of e.l.f.'s biggest competitive advantages is its speed. By working closely with its network of suppliers — many of whom it's had a relationship with for more than a decade — e.l.f. is able to plan its products far in advance, Amin said. Meanwhile, the company's small, integrated team allows decisions to be made quickly, removing much of the time that's typically spent waiting for various approvals along the way. As a result, e.l.f. can bring new products to market in an average 27 weeks....

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