Foursquare’s New Dashboard Aims To Be A Google Analytics For The Physical World

FAST COMPANY | on Mon, Mar 20, 2:50 PM

Foursquare, the company first known for its location-based social app, is launching a new data dashboard[1] that lets companies get a clearer picture of how people move around in the real world. Foursquare Analytics, as it’s called, opens up the company’s foot traffic data to retail partners like H&M and Equinox, giving them an up-to-date insight into how consumers are behaving in real life.“We’re kind of the Google Analytics of the world,” says Foursquare CEO Jeff Glueck. “We’re measuring wh...

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