How Being App-Happy Undermines Your Business

ENTREPRENEUR | on Mon, Mar 20, 4:00 PM

Considering the runaway success of the app market[1], it's easy to understand why many founders think their paths to unicorn status runs through App City. While some pundits were digging an early grave for apps[2], Apple was busy breaking records. The company's App Store experienced its busiest day in history on Jan. 1 of this year, notching nearly $240 million in sales[3].This single-day surge represents another spike in the expanding app marketplace[4]. In 2016, developers earned more than ...

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