How to Promote a TV Show, From HBO’s Game of Thrones to The Leftovers

INDIEWIRE | on Mon, Mar 20, 7:10 PM

Over the past few weeks, HBO[1]’s marketing department has been exploring new techniques to build anticipation for a few of the premium cable network’s hit shows. Instead of simply dropping trailers for fans to go crazy over, HBO has been doing something a little different while promoting the third season of “The Leftovers[2]” and the much-anticipated (and delayed) seventh season of “Game of Thrones[3].” The best of HBO’s innovative marketing plan can be seen through how they went about relea...

Read the full article

Semantic processing powered by OpenCalais

Use of the DailyMe service and DailyMe web site constitutes acceptance of the Company's Terms of Service and Privacy Policy.

© 2017 DailyMe, Inc. All rights reserved.