HTC Knows When You Look at Ads in VR | News & Opinion

PC MAGAZINE | on Mon, Apr 3, 11:00 PM

Advertisers will only pay HTC when a user looks at an advert in a virtual reality environment. Virtual reality offers a way for content creators to completely immerse us within an environment, and in doing so, we can also be immersed in advertising. However, unlike normal ads on our computer monitors[1] and TV screens, it's much easier to track what we're actually looking at in VR. HTC is turning that fact to its advantage. The HTC Vive[2] is one of the most popular VR headsets[3] on the mark...

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