Pros and cons of “Oath: A Verizon Company”

TECHCRUNCH | on Mon, Apr 3, 9:01 PM

Corporate identities! We love ’em. But boy is it hard to come up with good ones. Sounds like we decided to go with “Oath: A Verizon Company.” We already have a post[1], but I just did a focus group with myself and this is what I discovered. Pros: It’s an actual word, unlike some corporate identities. Good brand if we decide to pivot to “Tinder for cults.” The type is clean (can’t go wrong with geometric sans serif) and our blue is different from Facebook’s, Google’s, and Twitter’s No gradient...

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