Here's What NBC Understands About Advertising In The Age Of Snapchat

BENZINGA | on Tue, Apr 4, 2:42 PM

Loop Capital Markets analyst Blake Harper praised the traditional media giant NBC Tuesday for adequately adjusting its advertising strategy to reflect the demands of the time. NBC and owner Comcast Corporation (NASDAQ: CMCSA[1]) proved their 21st-century savviness through a recent deal with Snap Inc (NYSE: SNAP[2]) regarding upcoming Olympic coverage. The two agreed to feature coverage of the 2018 winter games in live stories beside user-generated content and to allow NBC to sell relevant geo...

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