'CBS This Morning' Catches Up With 'Today,' 'GMA' in Viewers

THE WRAP | on Tue, Apr 4, 3:15 PM

In the battle of the morning shows, CBS finished the week ending March 31 the closest it’s been to NBC’s “Today” show among total viewers in 29 years — and the closest to ABC’s “Good Morning America” in 18 years. “GMA” averaged 4.24 million viewers, while “Today” averaged 4 million. “CBS This Morning” was within 400,00 viewers, averaging 3.64 million viewers. In past years, viewer gap often approached 3 million viewers on a regular basis, following the show’s rebranding on CBS five years ago....

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