Kendall Jenner Uses the Trump Backlash to Sell Pepsi

THE CUT | on Tue, Apr 4, 3:30 PM

Kendall Jenner and ‘a cop.’ It’s not easy to sell carbonated beverages in 2017. So we have to congratulate Pepsi, whose new ad may have just unseated rivals Coca-Cola [1]when it comes to finding that Orwellian sweet spot between “having a message” and “saying nothing.” In the two-and-a-half-minute ad, a perfectly art-directed group of young people march through the streets, holding signs with pictures of peace signs and slogans like “Join the Conversation” and “Love.” But as we all know, vagu...

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