The Race Is On to Challenge Google-Facebook ‘Duopoly’ in Digital Advertising

THE WALL STREET JOURNAL | on Mon, Jun 19, 9:52 AM

June 19, 2017 5:30 a.m. ET Facebook[1] Inc. FB 1.65% [2] and Alphabet[3] Inc.’s GOOGL 1.79% [4] Google tower so far above the rest of the digital advertising world that no company can claim the mantle of No. 3. But many are trying. Snapchat parent Snap Inc. believes it has the young eyeballs advertisers crave. Amazon.com Inc., ever the disrupter, has the ability to upend the whole business with its extensive data. Verizon Communications[5] Inc. is betting on its blend of web content, location...

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